Winning Business in a Cookieless World

Recently, industry leaders from GumGum, UM, and Dentsu discussed how clients should begin to think about digital marketing’s future. We are aware that audience tracking is on a decline, and the emergence of new digital environments, market saturation in the ad ecosystem, it is difficult to reach out to the right people.

Well, if we are looking forward to cookie free advertising in USA, it will benefit us. But brands must also know the way to use this cookieless environment. Let us go through some tips and tricks for the same.

1.    Brands must pay attention to the consumer’s mindset. This is the main tenet of digital advertising.

2.    It is time that we start using contextual technology to understand digital environments. It is crucial for the brands to know what digital environment people are engaged into and the various types of devices they are using. This will give you insight into customer mindset and inform your target audience.

3.    Measure and track the right data responses. Online visitors are bombarded with thousands of ads every day, you must measure and track those messages that catch attention. Viewability and CTR is becoming a weak way to measure success. Brands must rather focus of data responses that are more aligned with grabbing consumer attention.

4.    Align creative with content. Contextual intelligence is helpful when used with content. Creative is less about advertising and more about consumer engagement, building an emotional connection.

To know more about cookie free advertising in USA, come to us.

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