Refrain from Making These Mobile Marketing Mistakes
With the onset of mobile devices, many websites have optimized their website for smartphone users. Despite knowing most people are active on their smartphones, brands still make mistakes regarding mobile marketing. So in this article, we will discuss a few mistakes that you must avoid while developing mobile marketing strategies. 1- Not properly optimizing the website for mobile devices You must always optimize the website for mobile devices, no matter which website you use. Since an average US adult spends around 4 hours on their mobile phone, you will lose a lot of potential clients if the website is not optimized. This means you need faster loading web pages, colors and fonts should be proper, and the website should be user friendly. 2- Using one type of message for all customers Since people use several types of messaging platforms like WhatsApp, Telegram, Snapchat, you should not stick to a single messaging method. Optimize the message to be sent across all platforms without issu