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In the last couple of years, different types of advertising methods have come to the fore. Many of these advertising techniques have proved to be revolutionary and have altered the way businesses carry out their marketing processes. One such popular advertising method has been performance-based advertising. It is also referred to as pay for performance advertising. In this advertising method, the purchaser pays the marketing company only when it sees the kind of results it expects. While hiring an advertising company, the business organization conveys the kind of expectations it has regarding the marketing processes. The advertising company agrees to fulfill the given target and gets paid only when the marketing goals are achieved. In a nutshell, the advertising company gets paid only when it ‘performs’ well. That is the reason this marketing technique is called performance-based advertising. This advertising method works equally well for both parties. Advertising companies mostly char...

CTV or connected television advertising is consuming the whole landscape of digital advertising.  And that is primarily due to the fact that you can now get your advertising on the big screen without paying a fortune, quickly reaching cord-cutters and highly engaged viewers! How Will Connected TV Advertising Services Provide You With a Competitive Advantage? 1 - Assists In Reaching The Correct Audience Connected television is predicted to continue growing fast, ultimately exceeding linear television.  It offers viewers a controlled viewing experience that gives them access to high-quality material and chooses what they want to watch when they want to watch it. Advertisers may analyze their target demographic and approach them at the optimal moment with linked television advertising, resulting in increased traffic and prospective customers. 2 - It Is Economical Advertisers may save significant amounts of money on impressions with CTV advertising.  When someone watches an a...